Kroger: Answering call for simplicity helping win natural share

Kroger’s share of natural and organic foods is growing faster than the category nationwide, company officials said Wednesday, citing responsiveness to changing consumer tastes and an expanding selection.

Kroger supermarkets stock some 17,000 to 20,000 natural and organic SKUs (of 70,000 overall) today.  As the category has gone “mainstream” Kroger has been changing shelf tags so as to point out product attributes like GMO F

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