Weis Markets on Tuesday introduced a new shelf-tag program that highlights product wellness and nutrition attributes.
As part of the "Nutri-Facts" program, customers will see brightly-colored icons on pricing tags to help them easily identify the foods that meet their unique health and lifestyle needs. “Weis Markets is committed to helping our customers live well. We can accomplish this goal by providing tools and resources on healthy eating and by simplifying the process of finding nutritious foods in our stores,” said Beth Stark, manager of lifestyle initiatives for the Sunbury, Pa.-based retailer, in a statement.
“Our Nutri-Facts program is designed to provide a snapshot of food products so that at a glance, a customer can determine if its nutrition or lifestyle profile fits their individual needs and the needs of their family.” Using FDA and USDA guidelines, the dietitians developed 13 Nutri-Facts icons that include popular dietary and health identifiers that are in demand by customers, including organic, gluten free, whole grain, carb conscious, heart healthy, vegan, no added sugar, low sodium, vegan and more.
The Weis dietitian team also recently launched "Fresh for You" and "Superfoods" programs. The former are hand-selected by the dietitian team based on nutritional profiles and will be flagged with a sign that provides helpful information on ways to incorporate the food into recipes and meal ideas. The Superfoods program highlights nutrient-rich foods that naturally contain significant amounts of vitamins, minerals and antioxidants. Customers will see signs for colorful superfoods throughout the store that offer tips for use.
Weis Markets has employed dietitians since 2003 to provide resources to customers to help them lead a healthy lifestyle. The current team consists of four registered dietitians, two of which are based in Weis stores, that are available to answer customers' food, nutrition and wellness questions.
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