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SOLD! on health and wellness real estate

SOLD! on health and wellness real estate

Last year we dedicated real estate in our stores to our Living Well health and wellness initiative. Here’s what we learned…

LOCATION, LOCATION, LOCATION

The endcaps that performed the best were in the front of the store, facing the checkouts near Starbucks or the main entrance and marked with substantial signage (see image). Not only were we able to sell more product, but it communicated to our customers, as soon as they stepped in the door, that we are co

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