Southeastern Grocers unveils SEG Sports initiative

Southeastern Grocers, parent company of Bi-Lo, Harveys and Winn-Dixie stores, is launching an SEG Sports initiative with the objective of inspiring physical activity and healthy lifestyles through the Southeast.

“Nearly 90% of our customers believe sporting activities are a key part of their child’s personal development, so we have created an opportunity to give our customers and their families the experience of premier athletic events and to inspire active families and future athletes throughout the Southeast,” said Southeastern Grocers’ CEO Ian McLeod in a statement.

Mark Frisch, owner and CEO of the Jacksonville Armada FC, poses with Southeastern Grocers' Ian McLeod.

“We are investing in promoting physical activity and healthy lifestyles through sports at all levels, from gymnastics to football, baseball, basketball and swimming.”

Through SEG Sports, Southeastern Grocers will support youth camps and clinics in the communities its stores serve through its professional, semi-professional and college sports partnerships with the Clemson University Tigers, Florida State University Seminoles, Greenville Drive, Jacksonville Armada, Jacksonville Suns, New Orleans Saints, Pensacola Blue Wahoos, University of Alabama Crimson Tide, University of Florida Gators and University of South Carolina Gamecocks. The grocer plans to send young aspiring athletes throughout the Southeast to upcoming games to cheer on their sports heroes from the stands.

The program has some in-store elements as well. In addition to access to fresh and nutritious foods, customers can find coaching tips from top athletes, coaches and trainers to encourage customers and their families to get in the game.

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