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Taking a bigger bite in health and wellness

Pushed by demanding consumers and buoyed by expanded selections, retailers are serving the wellness customer better than ever

From the produce bins to the snack aisle; from older shoppers concerned about staying healthy to younger shoppers fighting for authenticity; from integrated sets to dedicated departments; and from increased variety to blossoming private brands, supermarkets are gaining the upper hand in the battle for wellness sales, according to exclusive data from SN’s annual Health & Wellness industry survey.

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