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Research supermarkets are the right places at the right time for shoppers looking to improve their health and wellness.

Wellness customized for the masses

Wellness trend a healthy challenge for mass market retailers and their suppliers

Food retailers responding to a seemingly unstoppable consumer appetite for health and wellness are limited only by the sheer breadth of the hunger itself: The varied and sometimes customized ways consumers are demanding wellness of the products they use and stores that sell them; the wide range of stages along the health and wellness spectrum where their customers may be; and the limitless imagination of manufacturers and marketers with products designed to play precisely to the trend.

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