IRI Point of View: A percussion of conservatism as the new year bells chime

IRI Point of View: A percussion of conservatism as the new year bells chime

IRI Point of View introduction

Americans rang in the new year on Jan. 1, but they did not ring in a sunnier outlook. In fact, IRI’s Shopper Sentiment Index fell at the end of 2013 to 102.2, the lowest point for the year.

IRI’s Shopper Sentiment Index provides deep insight

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