Private Label & National Brands: Paving the Path to Growth Together

Private Label & National Brands: Paving the Path to Growth Together

December 2013
Executive Overview

IRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. To provide insights into strategies that will guide national and private brand manufacturers along the path to continued growth, IRI conducted extensive analysis of the interaction between private label and national brand packaged goods solution

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