The Fresh Four — deli, meat, bakery and produce — dominate the supermarket

Retailers straddle the line between wellness and indulgence in fresh and center store

Wellness and indulgence duke it out in categories across the store

Plant-based alternatives are making their move, but dairy milk still dominates

Half of all shoppers cited supermarkets as their primary stores for purchasing fresh produce

Charlotte’s Web, Veritas Farms brands to be sold at over 1,000 locations

Shoppers are trying to stay away from traditional salty snacks, and looking for something a little healthier

But healthy purchases — for pets and people — have a strong showing

Indulgent novelties drive sales, as do more practical meal solutions

Seasonings and natural ingredients in center store complement the growth of fresh