Novel natural products trends aren't just showing up in new products; they are emerging among specialty grocers, membership stores, and even delis.

Despite food prices falling in May, it’s still much cheaper to choose a fast food meal than buying the equivalent items from a grocery store

So where do the two generations splurge and cut back?

Values-driven consumers shop more frequently and are more likely to try new brands and products—traits that make them valuable to retailers and brands.

That consumer also is twice as likely to be vegetarian or vegan

Beer is the top alcohol choice; hard seltzer and spirits increase in popularity vs. last year

Overall dollar sales grew by slightly less than 1%, and volume declined by 3.4%

Shoppers continue to look for deals to stretch dollars

Walmart is the winner in terms of wallet share, followed by Kroger and Aldi

That number is a 20% increase from the previous year