The Fresh Four — deli, meat, bakery and produce — dominate the supermarket
Retailers straddle the line between wellness and indulgence in fresh and center store
Wellness and indulgence duke it out in categories across the store
Plant-based alternatives are making their move, but dairy milk still dominates
Half of all shoppers cited supermarkets as their primary stores for purchasing fresh produce
Charlotte’s Web, Veritas Farms brands to be sold at over 1,000 locations
Shoppers are trying to stay away from traditional salty snacks, and looking for something a little healthier
But healthy purchases — for pets and people — have a strong showing
Indulgent novelties drive sales, as do more practical meal solutions
Seasonings and natural ingredients in center store complement the growth of fresh