Consumers want the truth: Kroger presenter

Consumers want the truth: Kroger presenter

To resonate with contemporary consumers who relish authentic foods, brand marketers must be transparent, said Mathis Martines, Kroger’s senior category manager for innovation and snacks, at the Bevnet Beverage Entrepreneur & Innovation Conference in New York, Wednesday.

“I think the biggest thing they can do is be authentic, to be transparent,” he said. “Your product should be who you are as a company. It should represent your core values. What our generation is ultimately loo

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