To resonate with contemporary consumers who relish authentic foods, brand marketers must be transparent, said Mathis Martines, Kroger’s senior category manager for innovation and snacks, at the Bevnet Beverage Entrepreneur & Innovation Conference in New York, Wednesday.
“I think the biggest thing they can do is be authentic, to be transparent,” he said. “Your product should be who you are as a company. It should represent your core values. What our generation is ultimately loo