Kroger Doctrine Is Changing the Channel

Kroger Doctrine Is Changing the Channel

This special report on Kroger Co. also includes these articles: Odds Against Big Kroger Acquisitions: Analysts Despite Buzz, No LBO  Seen for Kroger Kroger Positioning Varies by Market

Kroger officials know their business, but describing it is another thing.

“The grocery industry as we all grew up in: It doesn’t really exist anymore,” David Dillon, Kroger’s chief executive officer, said earlier this month during a conference call with financial analysts. “We’ll occasionally use the term ‘grocery’ because it helps us relate to the things

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