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Tough love on loyalty from Dunnhumby founder

Tough love on loyalty from Dunnhumby founder

At last month’s “Great Loyalty Debate” in London, Clive Humby accused supermarkets — at least those in the U.K. — of “totally forgetting what loyalty is all about.” He described Morrison’s new loyalty scheme as a “waste of time” and defined loyalty as passion, not frequency of trips or share of requirements.

Since Humby is a co-founder of Dunnhumby, and Dunnhumby gets a lot of credit for Kroger’s success, it’s worth considering how his thinking relates to U.S. supermarkets. Here a

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