BREAKING: Kroger to acquire online retailer Vitacost

Kroger Co. on Wednesday said it has agreed to acquire Vitacost.com, a leading Internet retailer of vitamins, supplements and healthy living products, in a deal the company said would accelerate its nascent e-commerce strategy.

Kroger said it would pay approximately $280 million for Vitacost — a 50% premium to the price it was trading when activist shareholder Ryan Drexler and Consac LLC called on the company to sell itself in February. Vitaco

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