Kroger Taps Store-Brand Advocates

Kroger Taps Store-Brand Advocates

CINCINNATI — BzzAgent, the social marketing arm of Dunnhumby, is using Kroger loyalty data to pinpoint and recruit the best store-brand advocates for word-of-mouth social media campaigns.

“Over the next year Kroger is looking to beef up its investment in social word-of-mouth,” Paul Hunter, chief operating officer for BzzAgent, told SN.

Initial campaigns will focus on Private Selection frozen p

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