Kroger Taps Store-Brand Advocates

Kroger Taps Store-Brand Advocates

CINCINNATI — BzzAgent, the social marketing arm of Dunnhumby, is using Kroger loyalty data to pinpoint and recruit the best store-brand advocates for word-of-mouth social media campaigns.

“Over the next year Kroger is looking to beef up its investment in social word-of-mouth,” Paul Hunter, chief operating officer for BzzAgent, told SN.

Initial campaigns will focus on Private Selection frozen p

Register to view the full article

TAGS: News Marketing
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.