Lucky's CEO: Kroger deal about 'relationships'

Lucky's CEO: Kroger deal about 'relationships'

"I can’t speak for Kroger, but I can tell you we saw eye to eye on various pieces of the industry, and we agreed that our team members and associates are paramount to the success of our respective companies." —BO SHARON, LUCKY'S

The surprise partnership between the largest U.S. supermarket operator and an upstart natural chain out of Boulder grew out of common interest in a vehicle providing value-prices and on-trend food, but was sealed only after their respective leaders saw eye-to-eye on ethics and culture.

“We got to know each other personally, and that was important to me,” Bo Sharon, co-founder and CEO of Lucky’s Market, told SN in an interview, describing how he and senior executives of

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