7-Eleven Develops Private Labels Geared Toward Hispanics

7-Eleven in conjunction with Seven-Eleven Mexico is developing private-label foods that will appeal to Hispanic shoppers, SN has learned.

DALLAS — 7-Eleven here in conjunction with Seven-Eleven Mexico is developing private-label foods that will appeal to Hispanic shoppers, SN has learned.

The items will eventually be sold in Seven-Eleven Mexico’s 1,200 stores and in 7-Eleven locations serving a high concentration of Hispanic shoppers.

“Our objective is to identify flavor profiles that Hispanics are particularly partial to and develop item

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