7-Eleven Sources Exclusive Wine

7-Eleven and Seven-Eleven Japan introduced two proprietary value-priced wines under the Yosemite Road label earlier this week.

DALLAS — 7-Eleven and Seven-Eleven Japan introduced two proprietary value-priced wines under the Yosemite Road label earlier this week.

The limited-edition California chardonnay and cabernet sauvignon retail for $3.99 ($4.99 in Florida because of state taxes), and are produced exclusively for 7-Eleven by The Wine Group, San Francisco. 7-Eleven decided to source value-wine in particular since wines priced under $5 have enjoyed double-digit sales growth at its stores.

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