70% of Kellogg Items Marketed to Kids to Meet Nutrient Criteria

Approximately 70% of the products that Kellogg’s markets to children will meet the company’s Kellogg Global Nutrient Criteria by the end of 2008, the company revealed here yesterday.

BATTLE CREEK, Mich. — Approximately 70% of the products that Kellogg’s markets to children will meet the company’s Kellogg Global Nutrient Criteria by the end of 2008, the company revealed here yesterday. As of Jan. 1, 2009, any remaining products that don’t meet the criteria will no longer be marketed to children under 12. Kellogg began using the standard, that’s based on scientific reports, to determine which products it would market to kids last June when it committed to either incr

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