BATTLE CREEK, Mich. — Approximately 70% of the products that Kellogg’s markets to children will meet the company’s Kellogg Global Nutrient Criteria by the end of 2008, the company revealed here yesterday. As of Jan. 1, 2009, any remaining products that don’t meet the criteria will no longer be marketed to children under 12. Kellogg began using the standard, that’s based on scientific reports, to determine which products it would market to kids last June when it committed to either increase the nutritional value of items targeted to children or stop marketing them to kids altogether. At that time about half of its products marketed to children met the criteria. Among the items it’s reformulated to meet the standards are Froot Loops, Corn Pops, Rice Krispies and Apple Jacks cereals. Meanwhile items like Froot Loops with marshmallows do not meet the criteria and will not be marketed to kids under 12. The Kellogg Global Nutrient Criteria set an upper threshold per serving of 200 calories, 2 grams of saturated fat, labeled 0 grams of trans fat, 230 milligrams of sodium and 12 grams of sugar.
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