98 Cent Produce Packs Boost Sales at Fresh & Easy

Fresh & Easy’s produce sales have increased more than 11% since January, when the company introduced its new 98-cent produce packs, the company said yesterday in a release.

EL SEGUNDO, Calif. — Fresh & Easy’s produce sales have increased more than 11% since January, when the company introduced its new 98-cent produce packs, the company said yesterday in a release.

“Our customers told us finding high-quality produce at affordable prices was challenging,” said Simon Uwins, Fresh & Easy chief marketing officer. “We are making changes so our customers have even more options on their weekly shopping trips. The 98-cent Produce Packs offer custom

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