Acosta Acquires TrueDemand Software

Acosta Sales and Marketing has acquired selected assets from TrueDemand Software, Los Gatos, Calif., a provider of store-level insights and analytics solutions for CPG companies.

JACKSONVILLE, Fla. — Acosta Sales and Marketing here has acquired selected assets from TrueDemand Software, Los Gatos, Calif., a provider of store-level insights and analytics solutions for CPG companies.

"Acosta has made a commitment to enhance its marketing services capabilities, and the addition of TrueDemand further demonstrates this mission," Acosta's Chief Strategy Officer Brian King said in a statement.

TrueDemand's software and services are designed to help CPG

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