Ad Group Critical of Wal-Mart Claim

The National Advertising Division of the Council of Better Business Bureaus told Wal-Mart Stores yesterday that it should stop running TV ads claiming customers can save $700 a year by shopping its stores.

WASHINGTON — The National Advertising Division of the Council of Better Business Bureaus told Wal-Mart Stores yesterday that it should stop running TV ads claiming customers can save $700 a year by shopping its stores.

The admonition came after a complaint by San Antonio-based H.E. Butt Grocery Co. Wal-Mart said the savings were based on a 2007 study by Global Insight Inc. and that it was no longer running the ads, but the NAD said the message was misleading.

The NAD, w

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