African Immigrants in the U.S. Overlooked by Marketers

African immigrants in the U.S. comprise a largely untapped demographic with $50 billion in purchasing power, show findings of a study conducted by New American Dimensions in conjunction with the African Chamber of Commerce.

LOS ANGELES — African immigrants in the U.S. comprise a largely untapped demographic with $50 billion in purchasing power, show findings of a study conducted by New American Dimensions in conjunction with the African Chamber of Commerce.

These consumers maintain connections to their friends and family in their native countries and maintain ties to native traditions, including food, music and entertainment.

The study also found:
• Supermarkets lead the list of stores

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