Ahold Changes Ad Tactics on VIP

Ahold said Friday it has changed the advertising approach in its Stop & Shop/Giant-Landover segment to compare-and-save rather than simply contrasting new, lowered prices with older, higher ones.

AMSTERDAM — Ahold here said Friday it has changed the advertising approach in its Stop & Shop/Giant-Landover segment to compare-and-save rather than simply contrasting new, lowered prices with older, higher ones. The move is a response to "the turbulent economic environment and its impact on consumer and competitor behavior," John Rishton, chief executive officer, said, noting that a simple statement of lower prices is not always feasible in an inflationary environment. “If the price goes

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