Ahold Sees Consumer Interest in ‘Healthy Ideas’ Labels

Anecdotal feedback from shoppers indicates that Stop & Shop’s Healthy Ideas shelf-edge nutrition program is having the most influence on purchases in the juice, cereal and soup categories, Andrea Astrachan, consumer advisor for the chain, told SN in an interview at SN’s offices yesterday.

NEW YORK — Anecdotal feedback from shoppers indicates that Stop & Shop’s Healthy Ideas shelf-edge nutrition program is having the most influence on purchases in the juice, cereal and soup categories, Andrea Astrachan, consumer advisor for the chain, told SN in an interview at SN’s offices here yesterday.

“The system is also opening consumers’ eyes to different forms of foods that are healthy, like canned, frozen and dried fruits and vegetables,” she said.

Register to view the full article

Already a member? .