ALDI Introduces ‘Fit Facts’

Limited-assortment discount grocer Aldi will include guideline daily amounts on its Fit & Active private-label line of better-for-you products by January.

BATAVIA, Ill. — Limited-assortment discount grocer Aldi will include guideline daily amounts on its Fit & Active private-label line of better-for-you products by January. GDA values, or “Fit Facts,” will be noted on the bottom right-hand corner of each Fit & Active package.

Fit Facts include four standard nutritional facts based on the USDA’s recommended daily allowances of calories, fat, sodium and sugar. Fit & Active products will also feature supplemental information, i

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