Aldi Introduces Lacura to U.S.

Aldi began shipping this month its European Lacura private-label skin care line to approximately 1,000 stores in 29 states.

BATAVIA, Ill. — Aldi began shipping this month its European Lacura private-label skin care line to approximately 1,000 stores in 29 states.

Lacura was introduced in the United Kingdom under the brand name Siana, but has been rebranded as Lacura. Lacura products are currently sold in other countries under the brands Biocura and Ombia, according to an Aldi spokesman.

The premium line, created by German skin care specialists, consists of 16 SKUs of facial toners and cleans

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