Alliance Targets Digital Nutrition Data

Building upon the industry network that promotes the accurate exchange of product data like weights and dimensions, manufacturers and retailers are now working on ensuring that the product data provided to consumers – particularly nutritional data – is equally as accurate.

LAWRENCEVILLE, N.J. — Building upon the industry network that promotes the accurate exchange of product data like weights and dimensions, manufacturers and retailers are now working on ensuring that the product data provided to consumers — particularly nutritional data — is equally as accurate.

This consumer data initiative — known as the GS1 B2C (business to consumer) Alliance — is focused on ensuring that nutritional data supplied to consumers through various electronic means

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