Analysts See Early Start for Holiday Shopping

The holiday shopping season is expected to begin early this year, and retailers will focus on a value message, according to a forecast by Citigroup here on Friday.

NEW YORK — The holiday shopping season is expected to begin early this year, and retailers will focus on a value message, according to a forecast by Citigroup here on Friday.

Overall, retail sales are expected to rise by 0% to 1% compared with year-ago results.

Deborah Weinswig, a Citigroup analyst who follows discount and broadline retailers, said aggressive marketing, pent-up demand, updated fashion and compelling price points would trigger early shopping this year. S

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