Analysts See Need for Tailored Offering at Tesco

Ahead of Saturday’s announcement by Tesco that it would stop opening Fresh & Easy stores in the U.S. for the next three months to evaluate the business, analysts and observers had told SN they expect the company to make several changes at the 59-store chain, including tailoring the offering to better individual neighborhoods.

EL SEGUNDO, Calif. — Ahead of Saturday’s announcement by Tesco that it would stop opening Fresh & Easy stores in the U.S. for the next three months to evaluate the business, analysts and observers had told SN they expect the company to make several changes at the 59-store chain, including tailoring the offering to better individual neighborhoods. Other changes could eventually include more advertising and the introduction of a frequent-shopper program, they said, as the chain reportedly h

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