A&P Brings Price-Impact Banner to Philly

A&P yesterday said it would convert eight SuperFresh stores in the Philadelphia market to its new Pathmark Save-A-Center banner, and would also convert the 16 Pathmarks it operates in the area to the price-impact format.

MONTVALE, N.J. — A&P here yesterday said it would convert eight SuperFresh stores in the Philadelphia market to its new Pathmark Save-A-Center banner, and would also convert the 16 Pathmarks it operates in the area to the price-impact format. The remaining five SuperFresh stores in the market will be upgraded, the company told SN. The company could be considering this as a test for rescuing its South division, Karen Short, an analyst with Friedman, Billings, Ramsey & Co.

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