A&P Launches Premium Private Brand

A&P, SuperFresh and Waldbaum’s stores have begun introducing products under the Hartford Reserve label — a new store brand featuring “premium artisan products at value prices,” the retailer said.

MONTVALE, N.J. — A&P, SuperFresh and Waldbaum’s stores have begun introducing products under the Hartford Reserve label — a new store brand featuring “premium artisan products at value prices,” the retailer here said. The product launch began last week with the introduction of an in-store baked pie under the Hartford Reserve label. The pie is made from more than a pound of fruit and five varieties of apples, and it comes in a striking new black box. Waldbaum’s sales fliers were advertisin

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TAGS: Center Store