A&P Prepares Green Way Launch

A&P is readying a new natural/organic private-label line that is scheduled to officially debut next month around Earth Day, which falls on April 22 this year.

MONTVALE, N.J. — A&P here is readying a new natural/organic private-label line that is scheduled to officially debut next month around Earth Day, which falls on April 22 this year. Select products in the line, called Green Way, have been undergoing a soft launch since December 2008 at selected stores throughout all of A&P’s banners, which include Waldbaum’s and Pathmark.

According to a source familiar with the brand, the retailer is planning to use in-store radio, promo

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TAGS: Center Store