A&P Promotes New Beef Line

MONTVALE, N.J. — A&P is using social media, television ads and other tools to promote its new private-label Woodson & James USDA Choice Angus Beef.

MONTVALE, N.J. — A&P is using social media, television ads and other tools to promote its new private-label Woodson & James USDA Choice Angus Beef.

One of the TV ads features Tom Alvarez, a butcher at A&P’s Woodcliff Lake, N.J. store. Alvarez describes the beef as "steakhouse quality at supermarket prices."

Alvarez is also featured in videos on YouTube and on a new website,

TAGS: Meat