A&P Solicits Pet Photos, Videos

MONTVALE, N.J. — A&P is showcasing photos and videos of shoppers’ pets on its new pet website, www.preferred-pet.com.

Shoppers can also submit stories of how they rescued a pet. For instance, one person wrote about how she adopted a dog she saw while waiting in a medical office for chemotherapy for throat cancer.

The effort is part of the retailer’s Preferred Pet Club program, a partners

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TAGS: Marketing
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