ARTS to Release Retail Guide to Mobile Marketing July 1

The Association of Retail Technology Standards (ARTS), a division of the National Retail Federation, plans to release a “Mobile Blueprint” document describing how retailers can connect to consumers through their mobile phones on July 1.

NEW YORK — The Association of Retail Technology Standards (ARTS), a division of the National Retail Federation, plans to release a “Mobile Blueprint” document describing how retailers can connect to consumers through their mobile phones on July 1.

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