ARTS to Release Retail Guide to Mobile Marketing July 1

The Association of Retail Technology Standards (ARTS), a division of the National Retail Federation, plans to release a “Mobile Blueprint” document describing how retailers can connect to consumers through their mobile phones on July 1.

NEW YORK — The Association of Retail Technology Standards (ARTS), a division of the National Retail Federation, plans to release a “Mobile Blueprint” document describing how retailers can connect to consumers through their mobile phones on July 1.

The free document, which will be available on www.nrf.com, will provide implementation strategies and an ROI calculator, as well as information on technology, mobile applications, payment, security, p

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