Associated Encourages Private-Label Trial With Webisodes

Associated Food Stores here is targeting younger consumers with Internet “webisodes” that promote the Western Family private-label line.

SALT LAKE CITY — Associated Food Stores here is targeting younger consumers with Internet “webisodes” that promote the Western Family private-label line. Accessed on the new website, www.mywesternfamily.com, the one- to two-minute videos feature sitcom style episodes starring a family named the Westerns. Each episode features a Western Family item of the week and a free coupon for that item. Through Aug. 26, for instance, visitors are eligible to receive a free 18-ounce package of Western Fam

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TAGS: Center Store