Bi-Lo Lauds Direct-Mail Campaign

GREENVILLE, S.C. — A direct-mail campaign offering relevant coupons to Bi-Lo’s most loyal customers delivered substantial increases in total product sales, items purchased in one trip and overall customer trips, the retailer here said Thursday.

GREENVILLE, S.C. — A direct-mail campaign offering relevant coupons to Bi-Lo's most loyal customers delivered substantial increases in total product sales, items purchased in one trip and overall customer trips, the retailer here said Thursday.

Register to view the full article

TAGS: Marketing