Big Y Groupon Offer Gets 333 Buyers

SPRINGFIELD, Mass. — Big Y's first Groupon promotion and the first ever by a supermarket chain — netted 333 buyers during its 24-hour run, the company, based here, told SN.

SPRINGFIELD, Mass. — Big Y's first Groupon promotion — and the first ever by a supermarket chain — netted 333 buyers during its 24-hour run, the company, based here, told SN.

The offer, distributed on Tuesday only among Groupon subscribers in the Springfield market, was for a 40% discount on a newly introduced private-label Shellfish Grill Pack. The deal "tipped" ­ reached the minimum threshold of

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TAGS: Marketing