Big Y Has Big Plans for Safeway’s Eating Right Brand

Big Y plans to expand the presence of Safeway’s Eating Right brand in its stores, SN has learned. The health and wellness line started rolling out in December, and currently includes 64 items, including frozens, cereal, cookies, pasta and soup, Phill Schneider, Center Store vice president for Big Y, told SN. The line will grow to about 100 items come May.

SPRINGFIELD, Conn. — Big Y plans to expand the presence of Safeway’s Eating Right brand in its stores, SN has learned.

The health and wellness line started rolling out in December, and currently includes 64 items, including frozens, cereal, cookies, pasta and soup, Phill Schneider, Center Store vice president for Big Y, told SN. The line will grow to about 100 items come May.

The chain decided to offer the line after attending a fall presentation from Luce

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