Big Y Launches Fee-Based Rewards Card

Big Y Foods has launched what it's calling a "revolutionary concept" in shopper loyalty — a discount/rewards card with a $20 annual fee.

SPRINGFIELD, Mass. — Big Y Foods here has launched what it's calling a "revolutionary concept" in shopper loyalty — a discount/rewards card with a $20 annual fee.

In the new program, "Silver Savings Club" cardholders will receive discount pricing on hundreds of items throughout the store and be able to purchase up to five items at special prices currently available on Big Y's Express Rewa

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TAGS: Marketing