Big Y Rolls Out Targeted Shopper Promotion System

SPRINGFIELD, Mass. — Big Y Foods here, which operates 56 stores, announced the chainwide rollout of a targeted shopper promotion system from Incentive Targeting, Woburn, Mass.

SPRINGFIELD, Mass. — Big Y Foods here, which operates 56 stores, announced the chainwide rollout of a targeted shopper promotion system from Incentive Targeting, Woburn, Mass.

“After three months of full operation, we are pleased with the Incentive Targeting system,” said Phillip Schneider, vice president of sales and marketing at Big Y Foods. “They allow us to leverage our World Class Express Savings Club C

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