SPRINGFIELD, Mass. — Big Y is encouraging trial of its private labels with a holiday recipe challenge. All entrants must include Big Y brands and demonstrate their recipe on video.
“Charge up your camera, get your good side and have some fun,” Big Y states in promotional materials. One grand-prize winner will get $1,000, while four first-place winners will get $250 each.
Videos must show how each entrant prepares their favorite holiday recipe including Big Y private lab