Big Y Video Recipe Challenge Under Way

Big Y is encouraging trial of its private labels with a holiday recipe challenge. All entrants must include Big Y brands and demonstrate their recipe on video.

SPRINGFIELD, Mass. — Big Y is encouraging trial of its private labels with a holiday recipe challenge. All entrants must include Big Y brands and demonstrate their recipe on video.

“Charge up your camera, get your good side and have some fun,” Big Y states in promotional materials. One grand-prize winner will get $1,000, while four first-place winners will get $250 each.

Videos must show how each entrant prepares their favorite holiday recipe including Big Y private lab

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