Big Y's Program Saves Members Millions

SPRINGFIELD, Mass. — Members of Big Y’s fee-based loyalty program have collectively saved over $6 million since its inception last April, with some reporting having quickly recouped the $20 membership fee.

SPRINGFIELD, Mass. — Members of Big Y’s fee-based loyalty program have collectively saved over $6 million since its inception last April, with some reporting having quickly recouped the $20 membership fee.

Big Y is promoting its Silver Savings Club by posting testimonials on Bigy.com. “I joined this spring and have already saved $215 this year,” said Cherry from Walpole, Mass.<

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TAGS: Marketing