Bloom Billboard Makes Scents

Bloom stores are promoting the chain's new line of private-label beef with a billboard that produces a scent of grilled steak.

SALISBURY, N.C. — Bloom stores here are promoting its new line of private-label beef with a billboard that produces a scent of grilled steak.

Bloom, a Food Lion brand known for its creative advertising approach, erected the billboard last week in Mooresville, N.C. Designed to look like a giant fork spearing a piece of meat, the billboard uses an attached fan to disperse charcoal

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TAGS: Marketing Meat