Bloom's Scented Meat Billboard Countered by PETA

Bloom has been promoting a new line of beef with a billboard on N.C. 150 for a little over a week, and now People for the Ethical Treatment of Animals has announced it hopes to counter it with an ad of its own.

MOORESVILLE, N.C. — Bloom has been promoting a new line of beef with a billboard on N.C. 150 here for a little over a week, and now People for the Ethical Treatment of Animals has announced it hopes to counter it with an ad of its own.

The Food Lion retailer's billboard, launched May 28, shows a giant fork going from the ground to the billboard, where it pierces a piece of meat. The smell of black pepper and charcoal is emitted by a high-powered fan at the bottom of the billboa

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TAGS: Meat