Brands Not Willing to Work With Ahold Risk Private-Label Replacement

Manufacturers that are unwilling to work with Ahold on strategies that will benefit both private-label and national brands risk having SKUs replaced by store brands at Stop & Shop and Giant-Landover, Jeff Martin, executive vice president of merchandising and supply chain at Stop & Shop/Giant-Landover, said yesterday.

LAS VEGAS — Manufacturers that are unwilling to work with Ahold on strategies that will benefit both private-label and national brands risk having SKUs replaced by store brands at Stop & Shop and Giant-Landover, Jeff Martin, executive vice president of merchandising and supply chain at Stop & Shop/Giant-Landover, said here yesterday.

His comments were part of a p

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