Brookshire Eyes Private-Label Wine

Brookshire Brothers may launch an exclusive wine brand within the first half of this year.

LUFKIN, Texas — Brookshire Brothers may launch an exclusive wine brand within the first half of this year.

“We want to have a wine that people can only buy in our stores,” Phil Metzinger, vice president of specialty beverage and tobacco, told SN. Though few details have been finalized, the chain is considering a Texas winery to produce its brand.

Other retailers have also delved into the exclusive wine business. Food Lion has several wine varietals available only

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