Brookshire Gains From Category Collaboration

Brookshire Grocery Co. has experienced a notable lift in pork sales through a category management collaboration with supplier Hormel Fresh Foods.

ATLANTA — Brookshire Grocery Co. has experienced a notable lift in pork sales through a category management collaboration with supplier Hormel Fresh Foods, according to a presentation at a conference here.

Hormel provided insights and analysis to the Tyler, Texas-based retailer on how to change certain sales and marketing practices in its formats. The successful results

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TAGS: Meat